As of April 21 2015, Google will expanded the use of mobile-friendliness as a ranking signal.
Mobile and tablet devices accounted for 44.4% of UK internet usage compared to 55.6% by a desktop. For some websites, it’s essential that the user experience of visiting the site on a mobile device is as clear and easy-to-use as visitors using a desktop computer.
Did you know that nine out of ten people will leave a mobile website if they can’t find what they’re looking for right away? Now think about your website, does it perform quickly on both laptops and smartphones? If not, you’re probably losing customers while the pages slowly load.
Small businesses, sole traders and professionals need to make sure that their websites are mobile friendly. Many older websites are not, mobile compatibility is increasingly important not just because of growing traffic but because Google favours mobile-friendly websites.
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